Are you doing the work that matters?


Doing the work that matters engages individuals and teams and inspires their best work.


How doing the work that matters helps business and organisations

Creating what matters

The most important activity of any business is to create and implement the projects that matter.

Regardless of their size these projects call on the creative thinking talent that exists within all workplaces. A talent that is able to identify outcomes, generate and select ideas, and ensure these ideas are implemented.

Doing what matters builds loyal customer advocates

Customers are an important partner in any business.

It is by creating and delivering experiences that matter to customers that a business is able to sustain itself and grow. And to build customer loyalty these experiences need to extend beyond being just a transaction to being a delightful and rich experience.

Doing what matters brings the unique story of your business front and centre

Within our busy, crowded and competitive world stories are what helps differentiate your business and achieve cut through.

Stories engage and help people better understand your business, and speak strategy in a way that everyone can understand.

Stories unite people around purpose as a universal means of influencing and inspiring people whether these people are your clients, customers or staff.

Some short articles from this last year

Getting in touch

Would love to share with you on things that matter (this includes free resources) … if you are interested just drop me a note and I’ll soon be in touch.




John Pastorelli

+61 (0) 422 314 3148

+ 61 (2) 9559 5154

PO Box 104
Hurlstone Park
NSW 2193