Doing the work that matters
Doing work that matters excites discretionary effort. It engages and inspires people.
Doing work that matters creates legacy and gives purpose to our business activity.bl
Doing what matters brings the unique story of your business front and centre
Within our busy, crowded and competitive world stories are what helps differentiate your business to achieve cut through.
Stories engage and help people better understand your business – stories speak strategy in a way that everyone can understand.
Stories unite people around purpose as a universal means of influencing and inspiring people whether these people are your clients, customers or staff.
Doing what matters builds loyal customer advocates
Doing the work that matters to your customers and delivers great customer service experiences delight, satisfy and bring out the smile in your customer. These service experiences are far more likely to generate repeat business, to get customers raving about your business, and have customers referring you to others.
Snippets from my blog
- September 20, 2015
I believe a key element that can drive the delivery of positive experiences for customers…
- September 6, 2015
Imagine putting a big radar dish on your head and using this as a metaphor…
- July 16, 2015
To motivate people we offer the promise of a future better to what they have…
- August 15, 2014
Myth: Creative thinking is only for the select few, for the gifted As we mentioned…