Doing the work that matters


Doing work that matters excites discretionary effort. It engages and inspires people.

Doing work that matters creates legacy and gives purpose to our business


Doing what matters brings the unique story of your business front and centre

Within our busy, crowded and competitive world stories are what helps differentiate your business to achieve cut through.

Stories engage and help people better understand your business – stories speak strategy in a way that everyone can understand.

Stories unite people around purpose as a universal means of influencing and inspiring people whether these people are your clients, customers or staff.


Doing what matters builds loyal customer advocates

Doing the work that matters to your customers and delivers great customer service experiences delight, satisfy and bring out the smile in your customer. These service experiences are far more likely to generate repeat business, to get customers raving about your business, and have customers referring you to others.


Snippets from my blog

Getting in touch

Would love to share with you on things that matter (this includes free resources) … if you are interested just drop me a note and I’ll soon be in touch.




John Pastorelli

+61 (0) 422 314 3148

+ 61 (2) 9559 5154

PO Box 104
Hurlstone Park
NSW 2193