Doing the work that matters engages employees, engages customers and delivers value to  business


How doing the work that matters helps business and organisations

Value-add projects and change programs

The most important activity of any business is to create and implement the projects that matter.

Regardless of their size these projects call on the creative thinking talent that exists within all workplaces. A talent that is able to identify outcomes, generate and select ideas, and ensure these ideas are implemented.

This same talent is what helps a business to create value-add initiatives and projects.

Attracting and building loyal customers

Customers are an important partner in any business.

It is by creating and delivering experiences that matter to customers that a business is able to sustain itself and grow.

And to build customer loyalty these experiences need to extend beyond being just a transaction to being a delightful and rich experience.

Communicating your story and brand

Within our busy, crowded and competitive world stories are what helps differentiate your business and achieve cut through.

Stories engage and help people better understand your business, and speak strategy in a way that everyone can understand.

Stories unite people around purpose as a universal means of influencing and inspiring people whether these people are your clients, customers or staff.

Some short articles from this last year

Getting in touch

Would love to share with you on things that matter (this includes free resources) … if you are interested just drop me a note and I’ll soon be in touch.




John Pastorelli

+61 (0) 422 314 3148

+ 61 (2) 9559 5154

PO Box 104
Hurlstone Park
NSW 2193