A common challenge faced by local business is managing the threat of a ‘similar store’ opening ‘just down the road’. Such challenges can become even more unnerving when there are real life examples all around us – for example, I’ve...
To motivate people we offer the promise of a future better to what they have now. The assumption being that if they’re happy with the status quo they do not need motivating. Offering a better future is often the easy part – as an example, watch the number...
