Trend watching and consumer behaviour
If you are interesting in trend watching and in getting an idea of what is in vogue, in fashion, falling out of fashion and other trend related activities try visiting http://www.trendwatching.com/briefing/. This website currently has a briefing on the 10 CRUCIAL CONSUMER TRENDS FOR 2013.
Other websites worth a look for trend watching include:
http://www.trendhunter.com/ and http://attentio.com/.
Trend watching and innovation
Keeping a breast of what is happening in the world of business and consumer behaviour is one way of advocating for innovative activity. Knowing that things change and and will always change screams the need for innovation. Whether this innovative activity adds value to an organisation through streamlining of internal (backend) efficiencies or through a disruptive offering to the marketplace, it is a must in helping to keep business sustainable and relevant within the marketplace.
Happy trend watching.