It seems that research and innovative ideas are being developed around the association between the ambiance of an environment and creative thinking.
A blog on the ‘New and Improved’ website talks about how coffee shops provide just the right noise, atmosphere and ‘energy’ between too soft and too loud.
There is even a recording of coffee shop noise to help get your creative thinking off to an energised start – http://coffitivity.com/. And apparently you do not even need to add coffee.