At a breakfast meeting a few days back I took some time out to ask myself what this coffee shop was actually selling (which is a question I ask myself of other entities as well). With this particular shop were they selling coffee or a meeting place? A quiet contemplation space? A relaxing place to hangout? A tribal space with which people wanted to associate? How did it differ to a convenient coffee hit such as that offered by a coffee cart?
Depending on where operators see themselves would depend on the look, feel and experience they offer. Hard seats if a meeting place or comfy couches if a chill out relaxing place? And if comfy couches how will they increase the spend of people who will be taking up space for extended periods of time? Ahh .. gotta love questions that we ask of our environment … one of the many ways we can increase the value offered by the everyday.