How message helps with cut through

How message helps with cut through

I believe a key element that can drive the delivery of positive experiences for customers is for all service personnel to be clear on the message they are communicating through their contact points. The majority of advice around the delivery of customer experiences is...
Great Customer Experiences are a partnership

Great Customer Experiences are a partnership

What adds richness to our lives are partnerships. Wherever you look you’ll find a partnership. As examples; you need two hands to clap and contribute to raucous applause – sure you can bang pots and hit tables and throw in a few high shrill whistles but...

Customer service is not servancy

For this newsletter servancy refers to a practice where the business is a servant to the customer. It is the business practice of treating customers so value is delivered to the customer without consideration to the employees delivering that value. Whilst this might...
Stepping on to the customer experience stage

Stepping on to the customer experience stage

One of my jobs as a Ranger when working with the NSW National Parks and Wildlife Service was to put on a wombat suit to entertain our visitors at shows, festivals and in and around Park visitor areas. Invariably the suit was sweaty from the last person and the heat of...
The big radar dish of rich customer experiences

The big radar dish of rich customer experiences

Imagine putting a big radar dish on your head and using this as a metaphor for the importance of listening when engaging with customers. It is through listening that you build rapport and can identify the unique needs of the customer. It is through listening that a...